Everything you need to know about our visual identity
A living brand document
Business Sweden’s brand and design guidelines help you navigate the visual building blocks of our corporate identity. Explore the key elements that make up our identity and get inspiration and instructions on how to use them in various channels.
Brand elements
Brand promise and purpose
Business Sweden's brand promise and purpose communicate who we are, what we do and why. They reflect our commitment and what customers can anticipate from our services.
Black, blue, yellow, sand, and white are Business Sweden's main identity colours. They are complemented by secondary colours that bring a smart, warm, and premium feel to the brand.
